(913) 206-2236  portia@mindfullcreatives.com & linkedin.com/in/portiastewart

Vice President of Content Strategy & Optimization

Decisive leader and skilled content creator with over 15 years of experience creating strategic content that generates new leads, increases target audience engagement, and drives revenue growth activities. Brings proven expertise in innovative digital-first content strategy. Skilled in tracking analytics, research, content creation, social media content management, and team building. Motivational leader with strong business acumen. Translates shared visions with top leaders and key stakeholders into high-profile content that enhances organizational success. Consistently exceeds expectations.

§  Marketing leader driving creative content across all mediums that educates, communicates a call to action, and ultimately drives audience engagement and revenue growth.

§  Strategic planner utilizes tracking analytics to identify growth opportunities and areas for improvement and insert findings into an innovative strategy that positively impacts the bottom line. 

§  Expert content creator skilled at creating ultra-successful content that delivers relevant, impactful, and thought-provoking information while streamlining voice and tone across all mediums.   

Core Expertise

Marketing Content Strategy & Optimization ▪ Audience Engagement ▪ Channel Optimization
Brand Consistency ▪ Content Efficiency ▪ Marketing Content Initiatives ▪ Digital Analytics & Growth

Scalable New Business Growth ▪ Associated Press & Chicago Manual Style ▪ Team Building & Leadership Team Efficiency ▪ Adobe Creative Suite

Professional Experience

Mind Full Creatives | 2021-Present

Creativity consultant experienced in leading innovation workshops.

Creative Consultant ▪ Oct. 2021 - Present

As a media professional, registered yoga instructor and meditation coach, I’ve developed workshops that combine mindfulness and movement to help create a culture that inspires revenue-generating products and ideas.

FARM JOURNAL | 2018-2021

Long-term tenure with series of promotions for America’s #1 provider of agriculture content.

VICE PRESIDENT OF CONTENT ▪ Farm Journal ▪ 2020-2021

Plays crucial role in pivoting company from traditional media company to digital data management solutions company and positioning it as the leading provider of first-party data for agriculture industry. Manages highly successful team and leads company through the challenges of Covid-19 pandemic and issues it creates.

Key Accomplishments:  

§  Due to Covid-19 created, developed, and led team to implement Field Days: a hybrid of online and in-person, live and on-demand education and networking platform for farmers that has generated $1.5M+ in profit with 10K participants in a year.

§  Led content team reorganization to focus on digital-first content and better attract target audience, resulting in increased users and establishing company as leader of data across the industry.

CONTENT STRATEGY DIRECTOR OF PRODUCER MEDIA ▪ Farm Journal ▪ 2019-2020

Promoted to leadership role based on content strategy and leadership expertise. Identified opportunities and obstacles and developed strategy to leverage multi-platform content abilities. Created digital-first approach based on analytics and audience engagement. Streamlined education communications to support audience in new business growth areas.

Key Accomplishments:  

§  Generated 50M+ impressions across social media, broadcast, print, and e-newsletters by facilitating team collaborations and utilizing all available research and data tools to develop multiple cross-channel content packages covering hot topics for target audience.

§  Improved revenue through thorough research and analytics tracking, including tracking KPIs and a/b testing on subject lines that identified what was and wasn’t working and eliminating 9 underperforming e-newsletters while shifting focus to highest performing content and platforms.

§  Increased reader engagement across social media, e-newsletters, and websites through focused content packages that consistently garnered higher engagement rates.

§  Established the hemp education resource center, including network of trusted hemp advisors, on AgWeb.com that bridged the gap between the 2018 Farm Bill that legalized hemp growth and farmers that needed education on growing hemp.

§  Identified additional opportunities for engagement and revenue growth that led to $60K growth within 1 year through the development and implementation of 5 in-person hemp college seminars with 600 attendees and online hemp training that currently continues to generate revenue.

CONTENT STRATEGY DIRECTOR ▪ Farm Journal ▪ 2018-2019

Built a successful cross-functional team of content creators focused on digital-first content that integrated audience engagement and content performance to dynamically support business growth and brand awareness.

Key Accomplishments:  

§  Improved content performance by establishing and tracking analytics and KPIs and planning innovative content strategy based on analytics.

§  Created efficient teams and a motivated workforce by developing and implementing digital-first systems and team member promotions based on those systems.

§  Increased reader engagement and digital inventory across 5 websites within 5 months.

§  Utilized highly successful social media and e-newsletter strategy to grow traffic sources for websites.

Earlier Engagements

Team Channel Director & Editor, Firstline ▪ Advanstar Veterinary Healthcare Communications  ▪ 2014-2018
Freelance Writer & Editor ▪ PortiaStewart.com ▪ 2008-2014

Assistant Editor, Managing Editor, Editor, Firstline ▪ Veterinary Healthcare Communications ▪ 1999-2008

Education

EDUCATION               UNIVERSITY OF KANSAS

                                    BACHELOR OF SCIENCE, Magazine Journalism ▪ 1999         

Awards & Professional Organizations

AWARDS                    Honorable Mention, Long-Form Feature Content ▪ Folio ▪ 2019

                                    dvm360 Investigative Report: Dog Auctions

                                    Jesse H. Neal Finalist ▪ 2008 ▪ 2021

ORGANIZATIONS      National Vice President ▪ American Society of Business Publications Editors ▪ 2005-2007

                                    President ▪ Kansas City Chapter, American Society of Business Publication ▪ 2003-2005